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Corporate social responsibility is the idea that corporations with power should help those in need and recognizes that corporations have responsibilities beyond profit maximization. One of the most popular and relevant corporate social giving initiatives is the NFL’s Crucial Catch program. Crucial Catch is a fundraising initiative that helps fight cancer through early detection and risk education. Many NFL players get involved by donating money and time. Athletes like Stephon Gilmore and Kyle Rudolph are even recognized as Crucial Catch regional ambassadors. The NFL’s investment in helping save lives has reached hundreds of thousands of people through cancer screenings and raised tens of millions in funds since 2009 (NFL, n.d.). In 2020 the cancer diagnosis of Washington Football Team (WFT) coach Ron Rivera resulted in an increase in fundraising and support. The NFL rallied to support Rivera and created new merchandise with colors that represent Crucial Catch. The NFL and the WFT made a special surprise for Rivera before a game against the Ravens. The surprise consisted of several cardboard cutouts of Rivera’s family and friends that were placed in the stadium. The cutouts helped raise $33,000, which was donated to Crucial Catch.
Discussion Questions
1. Imagine that you are the senior director of social responsibility for the NFL. You want to create a new social responsibility program and must present your idea to the owners to get it passed and turn it into reality. Do some research and identify a marginalized group struggling or needing help within the United States. Create a headline for the program and a brief description like the one provided for the Crucial Catch program.
2. Corporate social responsibility is the idea that corporations with power should help those in need. It emphasizes the idea that corporations have responsibilities beyond profit maximization. This notion carries over heavily into the sports industry. Beyond the case with the NFL described earlier, describe initiatives of two other sports organizations involved with CSR.
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