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Go to the VALS website (http://www.strategicbusinessinsights.com/vals/presurvey.shtml (Links to an external site.), and click on the link to complete the VALS survey. After you submit your responses, a screen will display your primary and secondary VALS types. Click on the colored names of each segment to get additional information about them and print out your results. Describe whether or not the results you get reflect your lifestyle, and also, identify which characteristics accurately reflect your interests and activities and which do not.
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