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Why doesn’t the type of decision-making process that a consumer uses stay constant?
Can anyone become an opinion leader, and why do you think so?
Can marketers ever truly overcome negative attitudes toward a product?
Think of a free newspaper that is distributed around the city on street corners, subway stations, etc. (am New York, Metro, etc.). What factors would influence you in picking up that paper? In other words, what factors would influence your “buying” decision?
Are college students a viable potential market for Mercedes-Benz cars? Why or why not?
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