Internet Marketing

INTRODUCTION This week’s topic involves distribution channels. The assigned read

INTRODUCTION This week’s topic involves distribution channels. The assigned reading discusses the profound changes a digital business environment has on traditional distribution channels. READING ASSIGNMENT All required textbooks are listed and available for download from the course Syllabus. Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com Chapter 7 Watson, R.T.,… Continue reading INTRODUCTION
This week’s topic involves distribution channels. The assigned read

Introduction This week’s topic involves distribution channels. The assigned read

Introduction This week’s topic involves distribution channels. The assigned reading discusses the profound changes a digital business environment has on traditional distribution channels. Reading Assignment All required textbooks are listed and available for download from the course Syllabus. Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com Chapter 7 Watson, R.T.,… Continue reading Introduction
This week’s topic involves distribution channels. The assigned read