Category: Marketing

What information does Apple provide in their Annual Report regarding their warranty liability, including recent changes to that liability balance? What does that suggest about their accounting for warranties?

Retail Site Visit #1 In this assignment, you will profile a brick-and-mortar or online retailer and discuss elements of its retail strategy. Your retailer may be a food retailer (excluding restaurant) or a general merchandise retailer. You will visit the retailer and perform the following: (1) Describe the type of merchandise it sales, along with… Continue reading Retail Site Visit #1
In this assignment, you will profile a brick-and-mortar or

Reading the book: Marketing For Tomorrow, Not Yesterday, answer all of the questions clearly. Describes how to cut through the noise of big data, how much you should (or shouldn’t) invest in social media, and how to craft marketing and brand-building strategies. Describe your key take-aways and learnings from this book. What is an Attention… Continue reading Reading the book: Marketing For Tomorrow, Not Yesterday, answer all of the quest

What information does Apple provide in their Annual Report regarding their warranty liability, including recent changes to that liability balance? What does that suggest about their accounting for warranties?

In this task, you will complete only a section of a 5 year marketing plan for a domestically marketed product, (NO INTERNATIONAL MARKETING PLANS.) The NEW product being marketed will be a protein bar from Nike. MUST use/apply the correct/appropriate Marketing terms and concepts. MUST USE QUALITY LIBRARY RESOURCES (see attached file “Market Research Resources”… Continue reading In this task, you will complete only a section of a 5 year marketing plan for a

This is a great hands-on exercise. Read the article about SEO optimization. SEO basics: 22 essentials you need for optimizing your site Select a site and provide SEO optimization recommendations (Try using Hubspot’s Website grader – website.grader.com and/or SEMRush or SpyFu. Each of these if you enter the website url will give you LOTS of… Continue reading This is a great hands-on exercise.
Read the article about SEO optimization.
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4-1 Define marketing research and its importance to decision makers. 4-2 Distinguish between exploratory and conclusive research. 4-3 Name the five basic steps in conducting marketing research, including the two types of data and four survey methods. 4-4 Describe the tools, such as databases, big data, marketing analytics, and decision support systems, useful to marketing… Continue reading 4-1 Define marketing research and its importance to decision makers.
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business proposals for Internet ISP and IT technology (Hardware, datacenter, CCTV, Networking) ISP Business Proposal:ISP Business Proposal Hardware and Networking Business Proposal Data Center Business Proposal CCTV Business Proposal (NVR and DVR)

Project Assignment In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry). The selected business has decided to… Continue reading Project Assignment
In this project, you will work as a group to provide social m

critically evaluate how market orientation principles (e.g., in-depth understanding of customers and competitors), or lack thereof, have assisted a company of your choice in its marketing efforts. Further, you shall examine any THREE of the following aspects: ▪ Developing New Product Offerings and Enhancing Brand Image ▪ Communicating with Customers and/or other Stakeholders ▪ Setting… Continue reading critically evaluate how market orientation principles (e.g., in-depth understand